Quote
"McLuhan gave us a way to understand the evocative in any medium in Understanding Media (1964) with his distinction between “hot” and “cool” media. A medium is “hot” if it is high-definition - saturated with information - especially along one sensory dimension. A “cool” medium is less saturated and so invites more imaginative participation from the “reader” (or viewer) in that they are called upon to “fill in.” By this definition, the language of the Bible can be described as “cool” in many respects. In contrast, the visually saturated medium of film can be seen as “hot” (with certain artistic exceptions that are intentionally ambiguous). You see where I am going with this."
